Every dollar in. More dollars out.

Enough to buy real data: for most service businesses that's $1,000–$3,000/month to start; for e-commerce, $2,000–$5,000. Below that, campaigns exit the learning phase too slowly and results get noisy. In the free audit we'll tell you honestly whether your budget makes sense for your market — and if it doesn't, we'll say so rather than take the retainer.

Rule of thumb: Google captures existing demand (people searching for what you sell — best for services, urgent needs, high intent), Meta creates demand (products people don't know they want yet — best for e-commerce, visual products, impulse-friendly offers). Most businesses past $3k/month spend should run both, with retargeting connecting them.

Unlike SEO, ads produce data immediately — clicks on day one, leads within the first week. But judging performance takes 2–3 weeks while the platforms' learning phases settle. Expect the account to be meaningfully optimized by week four and improving from there. We set a target CPA together before launch so "results" means an agreed number, not a feeling.

You do — always. We build in your Google Ads and Meta Business Manager accounts, billed to your card, with our team added as managers. If we ever part ways, everything stays with you: campaigns, audiences, pixels, history. Agencies that hold accounts hostage are a red flag; we're structurally incapable of it.

Three structural differences: tracking is verified before launch so nothing is unmeasured; our fee is flat so we earn nothing from you overspending; and you get plain-number reports showing spend, leads and cost per lead every cycle. If we can't beat what you were getting, the data will show it fast — and you can leave with 30 days' notice.

We make it — image ads, carousels and short video edits are produced by our in-house design team and included in every plan. If you have brand assets, product photos or footage, we'll use them; if not, we work with what exists and tell you what a simple phone shoot could add.